Cultural and Heritage Tourism Website a Great Resource

The Cultural and Heritage Tourism Website is a great resource for arts organizations seeking to expand their audience by connecting with cultural tourists. The Cultural and Heritage Tourism website was developed to help organizations and individuals develop, market and manage cultural and heritage tourism attractions or programs. This includes museums, music and film festivals, craft fairs, public art programs, and more.

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The site features a section titled “Getting Started: How to Succeed in Cultural Heritage Tourism” that outlines easy to implement ways to develop and manage cultural tourism. There are also examples of success stories, links to other cultural tourism resources and the latest research information related to cultural tourism.

Arts organizations funded with Hotel Occupancy Tax (HOT) dollars are in the tourism industry since the law states that every HOT tax expenditure “must directly enhance and promote tourism and the convention and hotel industry.” Resources like the Cultural and Heritage Tourism website make it easier for artists and arts organizations to comply with the law. Even better, successful cultural tourism initiatives result in larger audience attendance and more money for arts events and venues from earned income .