Posted on July 15th, 2010

Lufkin Convention and Visitors Bureau Logo
TCA program administrator Brenda Tharp will be at the TTIA Regional Tourism Workshop in Lufkin on Wednesday, August 4th to provide information TCA Cultural Districts, Arts Respond Grants and cultural tourism marketing opportunities. She represents TCA along with the other state agency tourism partners, Texas Historical Commission, Texas Parks and Wildlife, Office of the Governor Economic Development and Tourism, and Texas Department of Agriculture.
Brenda was also at the TTIA workshop recently hosted in Waco. Here are what attendees had to say about that event:
“Excellent workshop! Very good information from knowledgeable presenters.”
“The Blueprint for Success session was outstanding and worth attending the workshop.”
“Great networking opportunities as well as valuable learning.”
“Great information on a variety of topics relevant to my job.”

Lufkin, Texas
The workshop in Lufkin presents another opportunity to learn and network. Here is a look at some of the speakers and topics:
Joyce Bise, Director, Giddings Economic Development Corp.
Session Title: “Blueprint for Success”
This session will outline methods, resources and partnerships that you can use to turn an idea for a tourism project into reality. Using the Rural Texas Tourism Center in Giddings as a case study, Joyce Bise will explain the steps involved in planning and research, getting buy-in from stakeholders, and making use of the grants and other tools and resources that are available to you from Texas state agencies.
Chay Runnels, Assistant Professor of Human Sciences and Program Coordinator for the Hospitality Administration Program, Stephen F. Austin State University
Session Title: “Measuring Results Using Online Tools”
In this economic climate, it’s vitally important that you be able to defend your budget by demonstrating results. Some promotional efforts may be harder to quantify than others, so we’ll show you how to go beyond the simple ROI calculations. You’ll learn about a variety of methods and tools that you can start using right away.
Session Title: “Developing Your Brand”
Branding and positioning is about much more than just a logo or a tagline. This session will show you how to craft a brand that communicates your identity, value, and purpose.
Speaker: TBA
Check out the TTIA website for the schedule of events. Early bird rate is $75 if you register before July 14th. The price goes up to $85 after that deadline.